The environmental organization and the social networking giant, jointly develop programs to raise awareness among Facebook users about the importance of energy saving, to then transfer this initiative to the entire community.
This announcement comes two years after the launch of Greenpeace’s global campaign, “Facebook: No to coal’. The campaign won the support of more than 700,000 e-activists who demanded that all its offices Facebook run on clean energy instead of fossil fuel generated. This set a new Guinness record for the largest number of comments from Facebook generated in one day.
As a result of this announcement today, the campaign comes to an end.
“Greenpeace and Facebook work together to encourage major energy producers to abandon the use of coal and instead invest in renewable energy,” said Martin Prieto, Executive Director of Greenpeace in Argentina. “This shift toward clean energy and safe, help fight against the greenhouse effect and ensure a stronger economy, with healthy communities,” said Prieto.
Facebook announced today that the goal is to their operations, and even their data centers, fed by the use of renewable and clean energy. The company will increase its leadership in these initiatives through its project called Open Compute Project (“Open Computer”) will encourage their use in other technology companies.
“Facebook looks forward to the day when the main energy sources are clean and renewable, for that we are working with Greenpeace and others to achieve our desire,” said Marcy Scott Lynn, the program’s sustainability Facebook. “Greenpeace was successful in using the Facebook platform to generate environmental awareness and action. We are quite happy to work with them and explore new ways that Facebook can be used to zoom in and connect users with the environmental issues that concern them most, from their own energy consumption through access to clean sources.”
As part of the agreement, the social networking giant, will continue its research on energy efficiency and sharing of results via Open Computer Program, which will be supported by Greenpeace. In turn, Facebook plans to engage in dialogue with its suppliers of energy sources used in their datacenters.
“Facebook’s commitment to challenge other companies in computing and cloud computing, such as Apple, IBM, Microsoft and Twitter,” said Prieto. “Facebook campaign showed that people worldwide want their social networks to commit to clean energy and not derived from coal. Greenpeace will continue measuring, reporting and campaigning for a green computer industry, “he said.
In turn, Greenpeace and Facebook also agreed to develop and promote these experiences on Facebook, so connecting to the public and organizations with issues related to renewable energy. Greenpeace makes extensive use of Facebook to engage its partners in campaigns and the environmental organization has more ‘I like’s on Facebook.